SanDisk Ultra microSDXC UHS-I Card at 200GB ($400)

SanDisk Corporation introduced the 200GB Ultra microSDXC UHS-I card, Premium Edition, an high capacity microSD card for use in mobile devices.

In just one year after introducing its 128GB SanDisk Ultra microSDXC card, SanDisk has increased storage capacity by 56% within the same fingernail-sized form factor.

Keeping up with the demands of today’s mobile users, this card provides the freedom to capture, save and share photos, videos and other files without worrying about storage limitations.

“Mobile devices are completely changing the game. Seven out of 10 images captured by consumers are now from smartphones and tablets. Consumers view mobile-first devices as their primary means for image capture and sharing, and by 2019 smartphones and tablets will account for nine out of 10 images captured,” said Christopher Chute, VP, WW digital imaging practice, IDC. “As the needs of mobile users continue to change, SanDisk is on the forefront of delivering solutions for these demands as is clearly illustrated through their growing portfolio of innovative products, including the new 200GB SanDisk Ultra microSDXC card.“

SanDisk achieved this capacity by leveraging the proprietary technology developed last year for the 128GB Ultra microSDXC card, and creating a new design and production process that allows for more bits per die.

“We continue to push technology boundaries to deliver record-breaking solutions that transform the way consumers use their mobile devices,” said Dinesh Bahal, VP, product marketing, SanDisk. “By focusing on achieving new capacity and speed milestones, we are able to deliver trusted mobile memory solutions that give consumers the freedom to never stop capturing, saving, or sharing – with the benefit of fast speeds to transfer it all quickly.”

For Android smartphone and tablet users, this ‘Premium Edition’ microSD card combines the high capacity and fast transfer speed of up to 90MB/s to deliver performance. At this transfer speed, consumers can expect to move up to 1,200 photos per minute.

Through SanDisk’s updated Memory Zone app users will have even greater control over their mobile device’s memory storage. In the Memory Zone app, users can engage the OptiMem app feature which monitors the phone’s memory levels to inform users whenever the internal memory falls below a user-defined threshold. Once this threshold is reached, the OptiMem app feature will automatically transfer some of their old photos and videos to their microSD card, leaving them with more internal memory to continue making memories. The app, available for free download from the Google Play store, is compatible with most Android-powered devices and allows users to easily locate, organize, transfer and backup data.

The 200GB Ultra microSDXC UHS-I card, Premium Edition, features a ten-year limited warranty and will be available worldwide in Q2 at an MSRP of $399.99.