EMC Enterprise Copy Data Management Software

EMC Corporation announced Enterprise Copy Data Management (eCDM), a software that enables organizations to regain control of the spiraling costs of storing and managing multiple copies of the same data.

Despite the exponential reduction in the per-gigabyte cost of storage, total storage costs can rise as lightweight, zero-cost snaps drive behaviors that encourage businesses to create and keep multiple copies of the same data. Just as the ‘cc’ function in email can make it too easy to create data sprawl in the email inbox, unmonitored snaps can cause the same problem in the data center.

IDC estimates that, by 2018, global businesses will waste $51 billion storing data on the wrong tier of storage, or storing data they no longer need.

eCDM provides companies with a pan-enterprise solution to streamline their processes for monitoring, managing and analyzing copy data.

Individual administrators, by necessity, continue to create copies of data to meet their needs including data protection, operations, test/dev and analytics. Without governance of this self-service copy creation, 82% of businesses now have at least 10 copies of any single production instance of data. eCDM specifically addresses the inefficiencies and related challenges created by this dynamic, enabling businesses to maximize infrastructure efficiency to reduce costs.

Discovery and automation
eCDM helps modernize operations through automated copy data monitoring and management. With user-defined service plans, organizations can ensure they are storing the right number of copies in the right place, and deliver consistent service levels across the business.

Unlike traditional copy data management products, eCDM is non-disruptive and provides a holistic view of copy data, while still empowering self-service copy creation. eCDM extends the native efficiencies available within company’s arrays, such as VMAX All Flash, XtremIO and Data Domain systems, to discover existing copies across primary and protection storage without introducing new infrastructure or complexity. This provides a global overview while still enabling storage and database admins to create and use copies from their native utilities such as Oracle International Corporation ‘s RMAN and storage integrated copy data management.

Optimization
Enterprise Copy Data Analytics (eCDA), a analytics-as-a-service offering designed to complement eCDM, will provide insight to proactively optimize infrastructure. eCDA will enable data-driven decision making, including actionable recommendations and service plan modifications to further maximize efficiency.

Available in Q3, eCDM will initially focus on addressing copy sprawl in company’s systems, including visibility into VMAX All Flash, VMAX3, XtremIO and Data Domain systems. eCDA will be available in Q3.

James O’Neil, CTO, First National Technology Solutions, said: “We’re committed to offering the best data center services possible, so we are always working to deliver simple tools that allow our customers to take the complexity out of managing storage through the lifecycle of their data. With EMC Enterprise Copy Data Management, we can now provide our customers with more insight into their data, empowering them to make informed decisions about what they’re storing and for how long. We expect this to help our customers to avoid data sprawl as well as monitoring protection compliance. Plus, being able to optimize for the right storage platform helps us to control costs, so we’re able to provide competitive pricing as well as additional benefits to our customers.”

Phil Goodwin, research director, storage systems and software practice, IDC, said: “Businesses are facing a massive challenge when it comes to copy data. The low cost of storage means that many organizations have taken a relaxed attitude to the number of copies of data stored, but with data volumes continuing to spiral, the financial advantage of addressing the issues becomes significant. Furthermore, knowing that you don’t have enough copies on the right storage of critical data to meet service level objectives is a business-critical issue. Solutions like eCDM are designed to help businesses start addressing these challenges now, before they spiral out of control.“

Beth Phalen, SVP, data protection and availability solutions, core technologies, EMC, said: “To modernize business processes, customers need a complete vision of all the data across the organization – no gaps, no silos, no misinformation. eCDM links together a complete picture of the copy data across a business from primary to protection storage, ensuring customers have the right copies of the right data in the right place. eCDM is the first product to bridge the gap between data protection and data management, addressing the pressing challenge of ensuring the right levels of protection while also addressing copy data sprawl; helping organizations dramatically reduce cost while increasing confidence that their data is protected consistently and completely.“