Tyler Snetselaar, Director of Strategic Alliances and Channel Partnerships, SmartFile

SmartFile, a secure enterprise file management and sharing platform, has brought on Tyler Snetselaar as the director of strategic alliances and channel partnerships to lead the global expansion of its Channel Partner Program to SIs, VARs and MSPs.

With this growth, SmartFile gives channel partners the ability to reach other areas in the organization and diversify offerings.

SmartFile’s FileHub is a scalable on-premises solution that can consolidate and integrate with network storage, replace file sharing and FTP tools and provide a unified file management tool, all from a single appliance. Other enterprise-focused features include self-managed encryption, advanced auditing for governance, HA and failover readiness, SmartStats visual analytics and granular user and mobility features for workforce access anywhere in the world.

“The program is built on the platform’s strength as an enterprise solution and the growing need for scalable file governance,” said John Hurley, CEO and co-founder. “The channel is a large component of our growth strategy, especially as we look to expand our international business. We ar dedicating key resources and investments to this program, the first being the addition of Tyler to accelerate awareness. We’re thrilled to welcome someone who’s had success with the channel in an enterprise environment.”

The program consists of three partner tiers: Platinum, Gold and Silver. Depending on the tiers, SIs are provided with margins on initial and recurring revenue, gift cards for well-qualified sales leads, and focused support and training. The program empowers partners to configure scalable and secure solutions for enterprise organizations with benefits for integrators and end-users. Partners are encouraged to register their deals to receive additional margins and ensure SmartFile is only customer-facing with the registered partner.

“SmartFile provides channel partners with the opportunity to reach other areas of an IT organization. Partners focused on networking and unified communications can expand their offerings to reach a business’s storage and security side,” said Snetselaar. “I’m excited to present the highest margins in the industry, and a proven enterprise product that any Fortune 1000 company or government agency can deploy with confidence.”

Recent efforts have landed SmartFile’s Channel Partner Program on CRN‘s coveted Partner Marketing Guide alongside other major technology vendors.