Bob Woolery CMO, Infrascale

Infrascale, Inc. appointed former Nexsan SVP marketing Robert Woolery as the company’s new CMO.

Woolery, who has more than 20 years of marketing experience in the high-tech industry, will be responsible for driving the company’s marketing team to capitalize on the market opportunity to deliver backup and DR for the next wave of cloud computing.

“Infrascale has hundreds of success stories, innovations and a vision to share, and we’re delighted to have Bob on board to help communicate the transformational approach of our solution to the industry,” said Infrascale CEO Ken Shaw. “Bob is a visionary, customer-centric marketing executive who will help reveal more insight into the difference the Infrascale solution brings to our customers and partners and how it helps them think differently about backup.“

“The emergence of cloud has offered a lot of promise for the backup and DR industry, but customers and vendors have struggled with how to most effectively deliver and use the cloud,” said Woolery. “While others offer an extension of their traditional approach, Infrascale offers a transformational approach to hybrid cloud backup that changes how users think about backup – delivering on the promises of ease of use, flexibility and lower cost for cloud data protection. A recognized innovator, Infrascale has built a cloud solution from the ground up to deliver the benefits of the cloud to organizations of all sizes.“

“Infrascale is uniquely positioned to capture that leadership role, partnering with businesses to help them realize the benefits of cloud backup and DR,” continued Woolery. “My charter is to help make those benefits a reality for our customers.“

Woolery’s background is in software and storage-related technology marketing aimed at the channel and enterprise customer, for companies in the $10 million – $100 million range. He is a serial B2B marketing specialist in the enterprise storage market and has held the senior-most marketing position, CMO, for the last twenty years. He is a practitioner of marketing technology and practices. Most recently Woolery was CMO and SVP of product management/product marketing at Condusiv Technologies Corp., a developer of I/O performance software for virtual, physical and cloud environments. Prior to that, he was SVP marketing at Nexsan, a storage systems manufacturer. He also ran product marketing for DataDirect Networks, Inc. and for Xiotech Corporation, both storage systems companies selling to mid-market enterprises.