Iris Hatzenbichler-Durchschlag EMEA Marketing Director, FalconStor

FalconStor Software Inc. announced the appointment of its new director marketing EMEA, Iris Hatzenbichler-Durchschlag.

The company recently launched a horizontal converged data services platform, FreeStor, globally. Hatzenbichler’s appointment in EMEA will help FalconStor continue to accelerate the promotion of FreeStor and firmly position FalconStor as the premier, industry-leading SDS player.

She has a 15-year history in the IT industry and most recently came from DataCore Software where she was leading the EMEA marketing team. Before focusing on marketing, she effectively built up the operations team of DataCore across Europe and contributed to growing DataCore from a start-up to one of the leading software-defined storage companies, with yearly two digit growth rates in Europe.

“Iris’ competence and outstanding track record in leading international multi-cultural teams and her experience in expanding multi-national markets for both the channel and end users in the storage industry will be a true benefit for FalconStor,” said Gary Quinn, CEO.  “Iris has a true pioneer spirit and also possesses a keen understanding of how to take an established department and breathe new life into its markets and channels.”

Hatzenbichler’s responsibilities at FalconStor will cover the whole range of marketing activities, especially driving awareness, generating market demand, and expanding software-defined storage programs across EMEA markets. She will play a role in nurturing FalconStor’s commitment to building partnerships across EMEA, as well as driving related product launches and go to market efforts across portfolio.

“With the new flagship product FreeStor, an important cornerstone is turned in changing the mindset about storage virtualization forever. I’m convinced FreeStor will become the new synonym for software-defined storage. I’m eager to help this mission be accomplished and that my efforts result in sustained success,” said Hatzenbichler.