Bill Falk Chief Revenue Officer, Infrascale

Infrascale, Inc. announced the appointment of Bill Falk to CRO.

As the company’s first CRO, he is tasked with scaling the sales organization to maximize revenue and sales velocity particularly in the channel space, and will report to founder and CEO Ken Shaw Jr.

Falk brings more than 30 years of global information technology sales and operations experience to the role. Most recently, he served as CRO for Datto, a provider of backup, disaster recovery and intelligent business continuity. Previously, he was the EVP of WW sales for Kaseya (acquired by Insight Venture Partners), provider of IT service management software, where he was their fifth employee overall and instrumental in designing the company’s original go-to-market strategy that saw revenues increase from zero to $90 million.

“We are thrilled to welcome Bill to Infrascale as he brings a proven track record in increasing revenue, leading channel sales and driving change and growth in emerging market sectors,” said Shaw. “Bill understands the uniqueness of our DRaaS offering and the importance of enterprise-class disaster recovery for any company. His experience and passion will help take Infrascale to the next phase of our growth.“

“The DRaaS market is heating up, especially in the midmarket,” said Falk. “Infrascale was quick to recognize that when disaster strikes, every minute counts. There’s huge potential for companies targeting the underserved DRaaS market where every company should be able to continue operations in the wake of a server failure, application outage, or natural disaster at the push of a button. While this was once a luxury only