Allen Olivo VP of Global Brand and Communications, Brocade

Brocade Communications Systems, Inc. announced the appointment of Allen Olivo as VP of global brand and communications.

In this role he is responsible for the development of brand strategies that will further evolve Brocade’s  position in the networking marketplace as the New IP becomes the new normal for networks.

He will be based in the company’s San Jose HQs and report to Christine Heckart, CMO.

 Olivo brings more than 20 years of technology marketing expertise to Brocade, further energizing the company’s already robust leadership team. His experience includes guiding worldwide marketing and brand strategy, advertising, marketing communications, and corporate communications for Fortune 500 companies such as Apple, Amazon.com, Yahoo!, and PayPal.

“Allen Olivo is a Silicon Valley veteran and one of the preeminent brand and communications leaders in the tech industry. Brocade’s continued ability to attract such high-caliber talent is an indication of the huge opportunity ahead of us as the industry transitions to the New IP. We are incredibly excited to add Allen to our team,” said Heckart.

During his career, Olivo has been honored and recognized for his work in the industry through awards such as the Nielsen Business Media Achievement Award, Gold Lions, Effie’s, Clio’s, Andy’s, Cable Car, and Belding awards. He has also taught marketing at UC Berkeley’s Haas School of Business.

“Brocade’s vision for the networking industry is exciting and I am inspired by the company’s leadership,” said Olivo. “The company is at an industry crossroads and I am very pleased to be a part of such a great team, which is clearly motivated to think big and move fast.“