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CinemaNow Launch Disc-to-Digital Service in Canada

To convert DVD collections into digital format

CinemaNow, a trademark of BBY
Solutions, Inc. and a digital movie service offering Canadians instant access
to new release movies and television shows, held an event in Toronto
at Yonge-Dundas Square to showcase their service and officially launch their
Disc-to-digital capabilities.

With CinemaNow’s Disc-to-digital service, Canadians can take their physical
DVDs, convert them to a digital format in the convenience of their home, and
watch them on CinemaNow which is available through more than 1,000 connected
devices.

Executives from Fox, Warner, Sony and
Universal, gathered with media and consumers to showcase CinemaNow’s features
and discuss the present and future landscape of digital entertainment in a
panel-style format moderated by celebrated film critic, Richard Crouse. The discussion
concluded with a Q&A and live demonstration of how Disc-to-digital works,
updating a classic DVD title to modern-day-digital and accessing it through
CinemaNow.

Disc-to-digital capabilities have been made possible through CinemaNow’s launch
of UltraViolet which is a way for consumers to collect, share and enjoy
their movies and TV shows. It is designed and operated by the Digital
Entertainment Content Ecosystem (DECE) LLC, a cross-industry consortium including
many entertainment studios, technology providers,
device makers, retailers and video service providers.

"Today is a significant day for the
movie industry in Canada with some of the world’s biggest film studios coming
together to celebrate the launch of CinemaNow’s Disc-to-digital service,
"
said Loveena Chera, director, CinemaNow. "This new service allows Canadians to convert their DVD movies to a
digital format giving them the freedom to access their favourite classic movies
anywhere, anytime. The movies can be viewed through CinemaNow which is
available on more than a thousand devices that people already own.
"

How Disc-to-digital on CinemaNow works

Customers register for a free account on
CinemaNow.com and simultaneously create a free Ultraviolet account. Then they download the free Disc-to-digital software that recognizes an eligible DVD
movie and converts it to a digital format. The movie is then ready for viewing
through CinemaNow which is available on more than 1,000 devices, spanning smart
TVs, computers, gaming consoles, tablets and smartphones. Nearly 4,000 DVD
titles from Fox, Warner, Sony, Universal and Paramount are eligible for
Disc-to-digital conversion. The cost for each conversion is $2 for
standard-definition and $5 for high-definition
. The digital movie can be
streamed or downloaded.

CinemaNow launched with UltraViolet earlier this year, a platform recognized
as the home entertainment industry standard to download and stream movies and
TV shows. It provides a breakthrough level of freedom and flexibility
in how digital content can be watched across a variety of smart devices.
Further, by placing content in the cloud, UltraViolet provides a safe storage
solution, eliminating risks of losing information when devices crash.

"As a founding member of DECE, the
CinemaNow service has been a key part of the industry coming together to design
and launch UltraViolet, and CinemaNow has been in the vanguard of retailers
bringing UltraViolet to consumers,
" said Mark Teitell, GM of DECE.
"The Disc-to-digital launch by
CinemaNow and its studio partners now brings a major additional benefit to
CinemaNow and UltraViolet users in Canada.
"

Paramount Pictures Corporation presents
Star Trek Into Darkness: Star Trek nation unites at Yonge-Dundas Square Celebrating CinemaNow’s launch of Disc-to-digital and
UltraViolet in Canada, Star Trek Into Darkness will be screened, free, in the
centre of Toronto at Yonge-Dundas Square courtesy of Paramount Pictures. There will be a variety of Star
Trek-themed activities taking place throughout the evening, including a Trekkie
costume contest, where the most impressed-dressed will beam
home with exciting prizes, including a big-screen Smart TV by LG Electronics,
House of Marley headphones, and credits for CinemaNow purchases or rentals.

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