Blu-ray Disc Association Secures Permanent Injunction

The Blu-ray Disc Association (BDA) has
secured a permanent injunction against Pivos Technology Group, Inc., permanently preventing
Pivos from infringing the BDA’s trademark rights.

"Since its introduction in 2006, consumer
adoption of Blu-ray Disc products has continued to grow and there are now
nearly 60 million Blu-ray Disc households in the United States and there are
approximately 180,000,000 Blu-ray Disc playback devices in homes
worldwide," said Blu-ray Disc Association president, Roel Kramer.
"The format’s strong growth has been a function not only of the superior
picture and sound Blu-ray delivers, but also of the quality experience
consumers associate with the Blu-ray Disc logo."

The lawsuit, filed earlier this year, centered on
Pivos’ manufacturing and marketing of its AIOS HD Media Center, which made
unauthorized use of BDA trademarks and enabled unauthorized playback of Blu-ray
.iso images files. The injunction resolves the lawsuit and enjoins Pivos from
further infringement of the BDA’s trademarks. Pivos has also agreed to
cooperate with the BDA to identify other potential infringers.

    AIOS HD Media Center

"We hope this lawsuit and resulting injunction
will send a strong message to the marketplace that the BDA takes its trademark
rights seriously and will not hesitate to take action to protect its formats
and their legitimate licensees against infringers," said Kristin McQueen, chair
of the Blu-ray Disc Association legal and licensing committee. "Blu-ray
Disc was designed to deliver the best possible home entertainment experience
and keeping unauthorized products out of the market is critical to ensuring the
consistent, best in class quality consumers have come to expect from Blu-ray
Disc."

The Blu-ray Disc Association is responsible for
developing Blu-ray Disc specifications, promoting Blu-ray Disc products and
ensuring that such products are not only implemented in compliance with
trademark and licensing terms, but also meet the standards established for
Blu-ray Disc products. The Association is also responsible for defending its
licensed trademarks and formats against infringers.

The BDA has over 100
members. Its board of directors consists of individuals affiliated with the
following member companies: Dolby Laboratories Inc., DTS, Inc. Hitachi, Ltd.,
Intel Corporation, Koninklijke Philips Electronics N.V., LG Electronics Inc.,
Mitsubishi Electric Corporation, Oracle Corporation, Panasonic Corporation,
Pioneer Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony
Corporation, TDK Corporation, Technicolor, Twentieth Century Fox, The Walt
Disney Studios, and Warner Bros. Entertainment Inc.