X-IO Technologies Launches Partner Program

X-IO Technologies (Xiotech Corporation) announced its eXcellence Partner Program, which enables reseller partners to differentiate their storage line of business without compromising on performance, availability, affordability or simplicity.

X-IO channel partners will gain the benefits of complete enablement and ease of doing business while offering their customers adaptive and differentiated enterprise storage solutions.

Traditional reseller programs are often complex and hierarchical, confusing and misleading partners. The eXcellence Partner Program is designed to accelerate profitability through eliminating multiple partner levels and simplifying the registration process, while providing an industry defining, street-valued pricing model that is easy to use. The program allows partners to protect both existing deals and new account activities allowing them to prospect new opportunities securely from development to deployment. X-IO partners also have access to all the resources necessary to enable their businesses including local sales and technical support, financial incentives, training, and a user-friendly self-service partner portal.

“The channel is the growth engine for X-IO and the eXcellence Partner Program drives partner success by offering vastly-superior profitability through true sales enablement without any ‘fine print’,” said Diamond Lauffin, chief of channel strategy, X-IO. “We’ve differentiated every component of our programme to make it easy for partners to quickly grow their businesses with storage solutions that offer significant technology advantages.“

X-IO supports partners in becoming trusted advisors and true educators by offering a self-healing disk, hybrid and all-flash storage solutions. Recently, X-IO added the iglu blaze SAN solution to its Intelligent Storage Element (ISE) portfolio. It balances cost, risk, and performance with the ability to provide a bridge between software-defined storage and traditional storage architectures.

“X-IO’s ISE technology and channel programme offers Qual a competitive edge while delivering extremely high levels of simplicity and margin. X-IO products will provide our customers exactly what they want by eliminating the usual performance, reliability and maintenance overheads they have experienced from other storage offerings. X-IO’s pedigree and experience combined with its storage solution set makes them one of our key technology partners of choice. For Qual, the X-IO eXcellence Partner Program actively protects our investments in existing deals and prospecting efforts while providing profitability, selling tools and personalised support,” said Nigel May, sales and operations director, Qual Ltd.

“X-IO provides a comprehensive range of storage solutions that allows StablePath to successfully sell the right solutions to our customers. Compared to other channel programmes, X-IO has made it extremely easy for us to sell their solutions by providing us the leadership distinction and direction to truly differentiate ourselves from our competition with training, support and the right tools to do our job. This translates directly into an approach that empowers our customers, to maximise their options and revolutionise their approach to storage,” said Scott Petersen, president, StablePath.

Benefits of eXcellence Partner Program Partners include:

• Opportunity exclusivity: partners can register an opportunity from the start of the sale campaign, allowing them to create a protected opportunity. This ensures the partner’s interests from the beginning to eliminate potential field partner conflict.
• Channel focus worldwide: X-IO’s commitment is 100% channel-enabled, driving all new business through its partner network across North America, EMEA and APAC markets.
• Differentiated product strategy: X-IO’s ISE technology brings improvements in performance, reliability and value, regardless of workload or capacity utilisation. Customers gain high I/O performance without compromising on affordability, reliability or simplicity.
• Superior rewards: X-IO can provide partner profitability from day one with new tools including the ‘Correct Cost Club’ that provides real-world pricing and margin protection based on user validated ‘take it to the bank’ street values. Additionally, the modularity of the X-IO ISE storage architecture provides partners with the best returns for businesses’ investment in time and training with recurring revenue options and capabilities.