SGL Joins Avid Alliance Partnership

Software Generation Limited (SGL), a provider of content archive and storage management software for media and entertainment, has been selected as an Avid Alliance Partner.

As a result, SGL is a technology partner further validating its technical expertise. SGL’s Avid certification, which is only available to Avid Alliance Partners, is granted to third-parties that can prove a high technical standard and integration within the Avid MediaCentral Platform.

Avid and SGL have held a strong alliance for many years, and this latest announcement further highlights SGL’s dedication to providing open system architecture that delivers an accessible, high-quality content storage management system.

Alan Hoff, VP, market solutions, Avid explains: “We’re committed to working with solutions partners to provide innovative technologies and outstanding interoperability for both our users and to the digital media industry. We are pleased to welcome SGL as an Avid Alliance Partner. Our many joint customers will benefit from the certified integration of SGL’s FlashNet archive content management system and Avid solutions across the MediaCentral Platform to facilitate their archive and retrieval workflows.“

Lee Sheppard, SGL’s director of product management adds: “Avid’s certification process is important as customers know that suppliers are working together to ensure a very high standard of technical integration. The partnership greatly reduces the risks of problems when products are upgraded as careful testing has already been completed. It also gives assurance that key improvements to either product are being communicated to each manufacturer so that integration is always optimised.“