NovaStor Launches ‘Get in the Ring’ Marketing Campaign

NovaStor AG, provider of backup solutions, announced the ‘Get in the Ring’ campaign that offers potential resellers and existing partners higher margins and end users a more cost-effective backup solution.

Taking aim at potential resellers, existing partners and end users that need more than just a virtual solution that Veeam Software, Inc. provides, NovaBACKUP fits into any physical, virtual or mixed environment.

The integrated campaign will focus on bringing value and awareness to SMB Veeam resellers, existing partners and end users. NovaStor’s new Virtual Technology Fact Sheet for SMB offers insight and considerations when determining the best fit backup solution for a mixed environment.

Designed for SMBs who have physical, virtual or mixed environments, NovaBACKUP enables customers to keep the overall cost of implementation low, infrastructure requirements at a minimum, and management and recovery easy. With NovaBACKUP’s all-in-one solution and free setup assistance, customers can also set up a backup solution within minutes – all from a virtual dashboard.

“We realized that many resellers and customers didn’t understand the full capabilities of NovaBACKUP and how well it fits into small business environments,” said Mike Andrews, MD, NovaStor. “Our goal with this campaign is to educate potential resellers, existing partners, and end users about the benefits of using NovaBACKUP in physical or mixed environments where Veeam doesn’t offer a solution. And for those who have already integrated a Veeam solution, NovaBACKUP is a cost-effective compliment to handle backup of the physical machines.“

While recent surveys show that many SMBs have migrated towards virtualization, nearly 50% still run their environments with a combination of both physical and virtual servers. Understanding this continuing trend, NovaStor’s campaign addresses the needs of the SMBs owners. For resellers, this means managing multiple installations of customers remotely with the ability to modify and schedule backup and restore jobs with the NovaBACKUP Central Management Console that saves time and money. And for end users, the total cost of backup and implementation using NovaBACKUP instead of Veeam offers customers the option to deploy a backup solution at a fraction of the cost that supports multiple Windows environments, and an easy configuration process.

As part of the Get in the Ring campaign, resellers and end users will have the opportunity to learn more about NovaBACKUP and Veeam in the SMB market with documentation, webinars, and articles.