Nissho Electronics Distributor of SolidFire

SolidFire, Inc., in all-flash storage systems, announced a distribution agreement with Nissho Electronics Corporation, a Japanese distributor of virtualization, cloud computing and data center solutions.

The agreement represents a continuation of SolidFire’s expansion and follows the opening of a regional HQ in Singapore in April 2014, and growth of SolidFire’s EMEA teams.

Under the agreement, Nissho will provide its network of resellers with access to SolidFire’s SF3010, SF6010, and SF9010 scale-out/all-flash storage arrays. The distributor has also been provided with sales targets, highlighting SolidFire’s growth plans for the region.

As a result of the agreement, Nissho’s resellers will be able to offer Japanese enterprises the solutions needed to meet IT performance demands while driving greater consolidation, automation and scale across their entire storage infrastructure.

Japanese cloud service operators will also be able to take advantage of SolidFire’s all-flash storage arrays to improve their profits by differentiating their service offerings and setting competitive prices. This is based on the QoS guarantee SolidFire brings to the storage layer, allowing cloud service operators to set effective and competitive pricing tailored to each service level. Each system is scalable, enabling rapid responses to changes in customer demand levels.

Increasing pressure on enterprise IT to deliver fast and reliable services while keeping costs low has been felt and Japan in particular is investing heavily in cloud, storage and data center infrastructure to solve this challenge.

Industry analysts estimate more than half of large enterprises in Japan are implementing private cloud in their IT systems to support growth, innovation and agility.

“We’ve witnessed rapidly growing demand from large enterprises and service providers in Japan for both the performance flash-based storage arrays deliver, along with the ability to enable dense workload consolidation,” said SolidFire CEO and founder, Dave Wright. “Nissho Electronics’ expertise in virtualization, cloud computing and data center architecture, coupled with its extensive market reach, will enable SolidFire to meet the Japanese market’s enterprise storage demands.“

“With the rapid expansion of the cloud market, our partnership with SolidFire affords the technologically mature Japanese market with an innovative all-flash storage architecture that meets today’s demands while driving greater consolidation, automation and scale across data center infrastructures,” commented Nissho’s managing executive officer, Toshiki Takatsuka. “Nissho is now able to offer SolidFire’s highly differentiated features, like automated capacity and performance allocation, to enable the rapid deployment of infrastructure, applications and services – at very competitive prices.“