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Atto Distributed by JB&A in Media Management and IP Video Distribution

In North America

ATTO Technology, Inc. has signed a new channel distribution agreement with JB&A Distribution, in media management and IP video distribution.

JB&A will distribute ATTO’s complete portfolio of products that supports the increasing demands of higher resolutions, multiple formats and complete integration with a company’s IT infrastructure in order to create and monetize content. JB&A’s strategic initiatives combined with its established channel network will help ATTO expand its market reach and strengthen its presence in North America.

We are excited to represent the recognized leader in storage and network connectivity for the media market and the only company that can support the entire content creation and revenue chain, from workgroup to enterprise,” said Jeff Burgess, JB&A CEO. “Their market-proven product innovations enhance our existing portfolio and add additional value to our digital media and video management and distribution solutions.

ATTO’s growing portfolio of certified, tested products, which includes the new Thunderbolt 2 Desklink Devices, FibreBridge 7500 Storage Controllers, ExpressSAS HBAs and RAID Adapters and Celerity Gen 5 Powered FC line of products, will be available through JB&A’s network of solution providers.

Since 1996 JB&A has focused on building trusted relationships with its technology partners, by creating media management and IP video distribution solutions for video professionals. In collaboration with both technology manufacturers and resellers, JB&A is able to customize workflow solutions to meet the evolving needs of the media and broadcasting industries throughout North America.

As ATTO’s distribution partner, JB&A will provide value-added services and conduct focused channel development including solutions training, certifications, systems design and architecture, implementation support and services. In addition, this new partnership will support ATTO’s expanding Accelerate Partner Program, offering resellers a higher level of engagement that incorporates qualified and certified solutions with industry workstation, server and storage application providers.

We are pleased to be working with a highly focused distribution partner like JB&A, as they bring ATTO products to their growing portfolio of solution providers,” said Jeff Marks, director of WW channel sales, ATTO. “JB&A’s technical expertise, specialized capabilities in media asset management solutions and creative go to market approach will help ATTO further extend its leadership in the video industry.”

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