Arrow to Distribute Violin Memory

Arrow Electronics, Inc. signed a North American distribution agreement with Violin Memory, Inc.

The agreement will provide Arrow resellers with access to Violin’s Flash Storage Platform solutions, all-flash product portfolio and enterprise data services. In turn, Violin Memory will leverage Arrow’s sales support and technical expertise to continue its expansion into the all-flash array market in North America.

“This distribution agreement with Violin will provide Arrow’s customers with a broad set of enterprise flash storage products and data management solutions,” said Joe Burke, VP and GM, Arrow’s enterprise storage, security, networking and virtualization group. “Arrow looks forward to partnering with Violin to expand the rapidly maturing flash storage market in North America.“

Violin’s flash storage solutions store more data with a smaller footprint and drive faster application performance at a cost comparable to traditional storage solutions. The Flash Storage Platform utilizes a vertically integrated design of software, firmware, and hardware that facilitate the transition of primary storage from legacy solutions to all flash.

“Arrow’s expertise in the storage arena is synergistic with our go-to-market strategy, and their desire to push further into the all-flash marketplace with Violin’s Flash Storage Platform is an exciting proposition for both of us,” said Jeff Nollette, WW VP of channel sales, Violin. “The market opportunity for all-flash arrays in North America is white-hot today and growing larger by the month. We both expect to benefit from the marriage of our enterprise-hardened solutions and Arrow’s extensive expertise and market coverage in North America.“

Arrow’s global sales and distribution network includes technical application teams and expert specialists who help customers find the technology solutions that are right for them and who assist resellers with selling to end customers. These Arrow specialists will benefit from Violin’s launched partner program, which provides targeted product support, services and tools.

The two companies signed a similar distribution agreement for EMEA earlier this year.