Arrow Distributor of Pure Storage

Pure Storage, Inc. and Arrow Electronics, Inc. announce an agreement to drive adoption of the Pure Storage all-flash array via Pure Storage channel partners, within EMEA.

For the channel community, flash storage opens up new growth opportunities within the storage market. Arrow is adding extensive value in this segment and incremental services such as deal registration, and proof-of-concept management. A specialised team will deliver consulting, professional services, technical support and training on Pure’s solutions – serving reseller needs when implementing flash storage solutions within customer environments.

“It is imperative that there is support from distributors such as Arrow across a region in order to meet the needs of our rapidly expanding channel base,” said James Petter, VP EMEA, Pure Storage. “Our partnership with Arrow in EMEA is central to our strategy and will expand Pure Storage’s reach within markets and across countries, boost VAR recruitment and maintain our commitment to operating as channel-focused business with approximately 50% of the transactions sourced by partners. Arrow will offer comprehensive value and choice to our partners.“

Pure Storage implemented a two-tier distribution strategy, bolstering and supporting local partners and driving adoption of all-flash storage through its P3 Partner Programme. Resellers who join P3 Partner Programme will be able to work with Arrow and other distributors throughout EMEA. Adding a regional distribution tier in international markets will broaden support for new customers in new markets and partners through the channel.