Acronis Signs Partner Agreement With Al Hosani Computer Based in UAE

Acronis International GmbH has finalized a partner agreement with Al Hosani Computer LLC, a software re-publisher and distributor, to distribute Acronis consumer products for the Middle East & African (MEA) region.

Under the terms of the agreement, Al Hosani will republish and distribute the Acronis True Image 2015 family of products – a system image backup solution, offering both on-premise and to the cloud (online) backups for personal use.

A recent survey that Acronis conducted shows that consumers regard their personal data as more valuable than the devices that store their data. The research points out that over 75% of consumers store their data digitally and more than 50% state that their personal data are more valuable than their actual devices solidifying the notion that consumers know that they need to preserve their data. In fact, the survey results show that consumers would be nearly three times more upset if they lost their photos than if they lost their phone, computer or tablet. However, the survey also reveals that consumers put little effort into ensuring the safety of their data. Less than half of the respondents do not save their data on an external device or into the cloud. This means that more than 50% of consumers store their data only on their computer, or in worst cases, none at all. Of those using a backup system, only one third are protecting their entire computer system while the rest are simply protecting some files.

“Our recent study that we commissioned reflects the growing importance of backup and being digitally responsible-especially in an environment where every part of consumers’ lives is now taking a digital form, including financial and health documents, photos, work files, and more,” said Guurprit Ahuja, director, Middle East & Africa, Acronis. “We welcome Al Hosani Computers as our new distribution partner. We look forward to growing our business here with them and ensuring that people across the region are protecting their digital information with Acronis.“

Acronis True Image 2015 release is a solution that protects the entire system, and offers full system image backup and both protection locally and to the cloud for multi-platform environments – including email, music, photos, videos, documents, settings, browser favorites, applications and OS. The solution enables a way to do backup, protecting everything on a computer without usage interruption. Users can restore individual files, or the complete system to any hardware, and quickly get back to work in the event of a system failure. Acronis AnyData Engine technology provides the ability to restore to new hardware, allowing customers to migrate a full system from one computer to another one.

Al Hosani supplies both consumer software and software for business. The company is backed by a team of IT engineers providing consultancy and software solutions for government, education, and corporate sectors. It has a retail distribution arm that supplies consumer software, directly to the power retailers such as Carrefour Hypermarkets, Jarir Bookstores, Lulu Hypermarkets, Sharaf DG and others across the Middle East and Africa.

“We are very excited to enter into this new agreement The Acronis True Image 2015 family of products is a perfect companion to our internet security software, which we already distribute and are happy to provide to our customers yet another essential utility to protect their digital assets,” concluded Dr. Slava Raevski, managing partner, Al Hosani.

Al Hosani represents international brands such as ABBYY, Corel, Nero, IMSI/Design, Parallels, Kaspersky Lab, Sage, and Sony Creative Software.