Direct Mail and Marketing Sevices Provider ICS Deploys Coho Data Scale-Out Storage

Coho Data, Inc., a provider of true scale-out infrastructure solutions for the enterprise private cloud, announced that ICS Corp., a direct mail and marketing technology services provider, has deployed its DataStream platform to deliver performance and monitoring data for their customers via a scale-out storage solution.

To virtualize the servers in their data center, ICS deployed shared storage, but soon experienced storage performance issues that affected application development. Additionally, resiliency for that shared storage became a concern. With a growing client base and ongoing development of new services, the company needed to scale while keeping capital and operating expenditures as low as possible. Without a large IT team, ICS wanted a storage product that would deliver on the full value of a flash investment without a lot of tuning required, to ultimately help free up IT resources for more mission critical tasks. Thus, the DataStream platform was a solution for use of commodity hardware and a hybrid flash model that combined performance PCIe flash with traditional HDDs and smart tiering software to optimize data placement.

According to Nathan White, ICS: “Prior to using Coho DataStream, our team spent a lot of time managing storage, creating LUNS and troubleshooting issues. We reviewed several storage solutions, yet once we decided to implement the Coho DataStream solution, the installation was so fast, which allowed us to spend time on more critical, revenue producing tasks.“

The DataStream architecture is designed for cloud infrastructures and its SDN integration provides network optimized workload distribution and parallelization to support the scalability requirements of cloud-based applications.

According to Andy Warfield, CTO, Coho: “Today’s fast moving companies, like ICS, require access to real-time data that is critical to their business. Yet, they do not have the time or resources to manage their storage needs given other more demanding business priorities. They need a true scale-out solution that is easy to implement, easy to manage, affordable and can scale to their growing and evolving requirements.“