Pay-Only-For-What-You-Use Server Backup, Archival and DR From Druva

Druva, Inc. announced consumption-based pricing for Phoenix, a public cloud solution to converge backup, archival and DR.

There are no additional hardware or software costs and enterprises will now pay only for the actual storage they consume. When combined with Phoenix’s patented global deduplication that provides among the most efficient data reduction capabilities as well as auto-archival to cold storage of infrequently accessed data, organisations can minimize their stored data and overall server backup costs. With this announcement, the firm becomes the only enterprise data protection company to offer true ‘pay-only-for-what-you-use’ consumption pricing plans.

“As businesses move more and more data to the cloud, Druva is helping to further reduce barriers for increased adoption by helping these organisations realise their true value. This is not limited to technology, but the business model too. We are the first to combine all-in-one backup, archival and DR in the cloud, and now we are bringing that same innovation to our licensing model too,” said Jaspreet Singh, CEO, Druva. “Only Druva has adopted true consumption-based licensing so organisations pay only for what they use-and nothing more. This new model gives our customers greater budgeting predictability and ultimately reduces their costs. We fully expect our competition to soon follow.“

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Phoenix is built upon a scalable, cloud-first architecture that offers cost savings for enterprises. These savings are achieved by minimizing the backup and archival storage footprint while eliminating the need for expensive hardware and data center facilities. Phoenix achieves this through patented, client-based global deduplication, providing among the most granular and complete data reduction capabilities. This allows Phoenix to do ever-incremental backups, avoiding all subsequent full backup copies required by traditional methods. Deduplication across all data within a region coupled with variable block size-based matching allows more efficient data reduction, decreasing the data footprint by 50-100X in many cases. In addition, global deduplication offers savings in bandwidth consumption, resulting in faster backups. Coupled with auto-archival capabilities that automatically move infrequently accessed data to less costly cold storage helps to further reduce overall costs.

“It is impossible to have an IT transformation conversation without considering cloud services, particularly in regard to backup, archive and DR scenarios,” said Jason Buffington, principal analyst, Enterprise Strategy Group. “Druva has been a long-time innovator in each of those cloud-based data protection initiatives, including not only tactical backup but also strategic efforts around governance and archiving, so it isn’t a surprise that they continue to seek out evolutionary ways to help customers better consume cloud-based data protection services and scenarios.“

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Legacy models, due to the lack of storage efficiencies, are forced to make up the cost difference through complex pricing models that typically provide inexpensive up-front storage but impose a stiff penalty when customers need to retrieve their data in an emergency. Or, they apply storage limitations on retention, forcing customers to follow a vendor’s retention model or pay more than expected. With company’s approach, the pricing structure is transparent with no hidden fees or limitations to how much you store or for how long.

Phoenix is a secure and elastic cloud solution that provides backup, archival and DR. It stores data indefinitely with limitless snapshots and flexible retention policies, while providing for continuous backup of physical and virtual servers, including the ability to automatically failover and spin up VMs in the AWS public cloud, ensuring always-on BC.

The company is also announcing its Storage Consumption Challenge for organisations in North America with more than 5TB of data stored for backup. The challenge will show companies – in just 15 minutes – how they can cut their storage consumption by at least half compared to what they currently consume, thereby lowering overall effective costs. If the firm is unable to demonstrate that an organisation’s storage consumption can be cut by at least half, that organisation will receive a $100 Amazon gift certificate.

Storage Consumption Challenge, which runs through June 30, 2016, visit for details and conditions.

Company’s consumption-based pricing and how it can lead to cost savings for your organisation.