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Microsoft Rebrands Skydrive in OneDrive and Updates Apps

7GB for free, 207GB at $100/year

Microsoft Corp. announced the availability of OneDrive, its free, personal cloud storage service.

OneDRive

Formerly known as SkyDrive, it gives people one place to store photos, videos and documents that is accessible on the devices they use every day. It offers a features including video sharing and updated apps for Windows Phone, iOS, Android and Xbox.

According to a Microsoft-commissioned online study, at least 77% of cloud-familiar consumers have content stored on a device that is not backed up elsewhere, and 69% would rather lose the device itself than the content that’s stored on it. With OneDrive, people don’t have to make that choice. It offers 7GB of free storage – the equivalent of more than 7,000 photos – so photos, videos and documents are always accessible.

When someone picks up their phone, tablet or any other device, they just want all of their favorite photos and the documents they need at their fingertips – they don’t want to have to hunt for them,” said Chris Jones, corporate VP, OS services, Microsoft. “That’s the lens we are taking with OneDrive. We’re building it right into all of the latest Microsoft devices and services – from Xbox to Windows Phone and Windows 8.1 to Office – but we’re also making sure it’s available on the Web and across all other platforms including iOS and Android, so your photos, videos and files are all available anytime you need them.

Features that accompany the availability include automatic camera backup for Android – making it easier for customers to get their photos from their Android phone to their other devices – and video transcoding – making videos easy to store, view and share as photos.

It is free for customers up to the first 7GB of storage; customers also have the option to purchase storage in 50GB, 100GB and 200GB increments. Current customers will be able to use their existing SkyDrive credentials to access their files in OneDrive.

In addition, current customers who refer friends can receive up to 5GB of free storage (in 500MB increments) for each friend who accepts an invitation to OneDrive.

Customers can also receive 3GB of free storage by utilizing the camera backup feature.

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