Novastor Revenue Up 34% From 2013 to 2014

2014 was a successful year for NovaStor AG‘s network backup solution NovaBACKUP DataCenter.

The revenue growth allows NovaStor to further invest in the software development, technical support and trainings for customers and partners.

Ending the 2014 fiscal year with such a success enables NovaStor, an international provider of award-winning backup solutions, to further invest into the future. Enhancing software features, further improving usability, and expanding the technical support department are just areas of investment for the 2015 plan.

Besides improving the network backup software NovaBACKUP DataCenter, NovaStor also started a new marketing initiative. To keep customers and interested parties up to date on the newest backup trends, it has added a bi-weekly newsletter and a monthly webinar that talks about network backup and NovaBACKUP DataCenter.

The market for network backup software used in heterogeneous environments from 5 to 500 servers, seems rather unstable at the moment. Symantec recently stopped offering the Backup Exec Appliance, and is now thinking about separating Backup Exec from their other products, CA sold Arcserve to an equity company, and Arkeia is now a part of Western Digital, a storage developer. Discussions about big companies that are re-aligning their focus, are found all over the internet.

“But what happens with the rest of us; companies, governments, universities and public utilities that don’t have the budget to purchase and maintain enterprise solutions that have to run on specific hardware?” asks Mike Andrews, MD, NovaStor. “NovaBACKUP DataCenter’s sweet spot is performing like an enterprise backup software that is able to protect business critical data, but without all the enterprise issues, such as complex pricing models, confusing interfaces, and useless features.“

The revenue growth indicates that there is a need for a stable, reliable and cost effective data protection solution that includes support for the newest technologies and addresses the requirements of small and medium sized IT environments using the hardware of their choice. NovaStor is listening to its customers while keeping a pulse on the changing market trends to improve its network backup solution.

The company expanded their marketing strategy to capitalize on this growth by adding a monthly webinar and a bi-weekly newsletter with a variety of topics around network backup.