Diino, a secure online storage and file sharing provider, announces its partnership with the retail giant Sears. Diino will provide Sears customers in Mexico with online storage capabilities when purchasing computers, mobile phones and digital cameras. An estimated 50,000 new customers are expected during the partnership's initial quarter.

"The agreement between Sears and Diino is further executing on the strategy to deliver online storage to Mexico and South America and to further solidify our position as the market leader in that region," says Marcus Hartwall, VP of Sales at Diino. "Teaming up with Sears is not only a great opportunity for Diino, but it also provides added value to the end users purchasing electronic goods."

"After evaluating several providers of online storage services we decided to work with Diino. Their solution for storing and sharing information online is the best on the market and will provide our customers with a secure backup of their files," says Erwin Kuechel, Marketing Manager, Sears Mexico.

Sears is the second largest partnership in Latin America for Diino to date. In March 2007 Diino became an official value added service provider to Telmex, the leading operator in Latin America. The partnership has so far acquired more than 65, 000 customers for Diino. The goal is to roll out the service with Telmex in Argentina and Chile during this year.

The on line storage market is poised to show strong growth in the upcoming years. The growth will be fuelled by a combination of factors, including the tremendous growth in digital data generated by both individuals and small businesses. IDC said it estimated that revenue for this emerging market would reach 715 million USD by 2011, representing a 33.3% compound annual growth between 2006 and 2011. (IDC, 2008)

Diino AB

Sears