Blu-ray Disc has become the first high definition format to sell more than one million discs, a milestone it has achieved in less than a year. Blu-ray Disc sales also accounted for 70 percent of the high-definition movies sold during the first quarter of 2007, according to sales figures published today by Home Media Research.

Blu-ray’s sales lead has increased each month since the first of the year and nearly three out of every four high-definition movies sold in March were on Blu-ray Disc, according to the HMR sales figures.

Industry projections suggest that this steady growth trend will continue based on the fact that seven of the eight major studios are releasing an increasing number of blockbuster movies on Blu-ray Disc, most of which will only be available in high-definition on Blu-ray Disc. In 2006, 18 of the top 20 selling DVD’s were released by studios that are publishing their movies on Blu-ray Disc.

Blu-ray Disc titles accounted for eight of the top ten selling high definition titles in the first quarter of this year and since the introduction of both high definition formats, seven of the top ten selling high definition movies are on Blu-ray Disc.

“Sales of Blu-ray Disc titles have taken off since the first of the year,” said Andy Parsons, Chairman of the Blu-ray Disc Association’s U.S. Promotion Committee and Senior Vice President New Product Development at Pioneer Electronics. “Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening. It’s exactly what we’ve said all along would happen - the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they’re choosing Blu-ray by an ever-increasing margin.”

The sustained sales advantage enjoyed by Blu-ray throughout the first three months of the year will continue as studios maintain an aggressive release schedule to bring the biggest Hollywood movies to high definition. In the coming months, Blu-ray Disc studios will be releasing blockbuster titles such as Pirates of the Caribbean: Curse of the Black Pearl and Pirates of the Caribbean: Dead Man's Chest, Night at the Museum, Cars and Dreamgirls (for a complete release schedule, see attached chart).

Blu-ray Disc Association