Underscoring its transformation to a brand and product management company with a balanced portfolio of strong consumer and commercial brands such as Imation, Memorex, Nickelodeon's Npower, and TDK Life on Record, Imation Corp. will showcase its new products at the Storage Visions 2008 Conference, Jan. 5 and 6, at the Flamingo Hotel, and at the Digital Experience! press event on Jan. 6, at Caesars Palace.

As announced last May, Imation is aggressively stepping out front in the industry as a new brand company, building a portfolio of strong brands that it owns, manages or distributes in both consumer retail and commercial markets.

"As Imation continues its transformation into a brand and product management company, we have a strong portfolio of brands that appeal to a wide range of consumers and professionals," said Stephen Moss, vice president and chief marketing officer, Imation. "Whether an end user is a tech-savvy professional, the family memory keeper or someone looking for simple and stylish technology products, Imation has a defined brand strategy and range of products to meet their needs."

Some of the new products from Imation Corp. for CES 2008 include:
--  Imation Pivot Plus Flash Drive and redesigned Pivot Flash Drive, each
engineered to deliver advanced security options
--  Memorex mini Blu-ray discs, the latest in Memorex's broad line of home
video products
--  Memorex LightScribe Cool Colors DVD media, for stunning, laser-etched
designs right on the disc surface in five vibrant, jewel-toned
backgrounds
--  Memorex fashion DVD Players, featuring fun multi-color designs in
set-top and portable models
--  Memorex iWake(TM) Up clock radio, a sleek and stylish way to wake up
to music from an iPhone(TM) or iPod(R),

Additionally, at the Storage Visions 2008 conference, Imation will preview a new accessory for the Imation Odyssey removable hard disk solution, a Mobile USB Adapter that delivers "infinite mobility" to data stored on an Odyssey cartridge without the use of a docking station.

Imation will also display its recently announced line of Nickelodeon Npower electronics for kids, teens and anyone who loves top Nickelodeon brands, such as SpongeBob SquarePants and Dora the Explorer.

All products will be on display at the Digital Experience! media event on Sunday, from 7 to 10 p.m. at Caesars Palace Las Vegas.

Imation Corp.