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Brand Leaders in SSDs: HP, EMC, Intel, Pliant, SanDisk, and Smart Modular
This is a Press Release edited by StorageNewsletter.com on Tue, July 12th, 2011
Jump right to our comments
According to June 2011 survey from IT Brand Pulse
In this survey, respondents were asked which vendors they perceive as the leader in four IT categories: Entry-Level Servers, SSDs, Unified Security Appliances, and Content Management. For each category, respondents chose the brand leader in Market, Price, Performance, Reliability, Service and Support, and Innovation.
Highlights of the survey:
- HP captured the Market Leader award, as well as took the Price and Innovation categories in Entry-Level Servers, but tied with IBM in Service and Support. IBM singularly came out on top in Performance, while Cisco was perceived to be the leader in Reliability.
- In SSDs, IT professionals chose HP as both the Market, and Service and Support Leader. A four-way tie for second place resulted among EMC, Intel, SanDisk, and SMART Modular Technologies. The other category awards (Price, Performance, Reliability, Innovation) were split among EMC, Pliant Technology, and Intel.
- Dominating IT perceptions of Unified Security Appliance Market brand leadership, Juniper secured the title over runner-up, Cisco/IronPort, which led in Price, and Service and Support. IBM rounded out the Performance and Innovation awards with a resounding margin. Watchguard was the front-runner in Reliability.
- SAS edged out Microsoft as the Market Leader in Content Management, but Microsoft won three out of the five categories: Performance, Reliability, and Innovation. IBM took the Price, and Service and Support awards.
Our comments :
Being an IT company with a big brand name often gives the perception to the storage community that you are the best one for products even if you do not manufacture them at all.
It's the case here with HP or EMC being considered as the leaders in branded SSDs that they OEM from several sources including Active Media, Fusion-io, Samsung, SanDisk or Stec.
Other names cited by IT Brand Pulse (Intel, Pliant, SanDisk, Smart Technology) are pure manufacturers of SSDs.
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COMPLETE STORAGE
START-UP DATABASE
It contains more than 350 current
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(2/3 in USA), with, for each firm:
- Company name,
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- Year founded,
- Business activity,
- Yearly financial funding
and total received,
- Classification by sector.