Actifio Expands Into UK Market

Actifio, Inc. has expanded operations to the UK, on the heels of European Privacy and Data Protection Day.

As a storage platform to apply the benefits of virtualisation to eliminate redundant silos of IT infrastructure and data management applications, the PAS platform is being adopted by UK-based organisations.

Last fall, the simple PAS platform revitalised the North American data management and storage industry - driving the shift away from reliance on costly, complex point tools used for backup, disaster recovery, deduplication and business continuity.

To date, PAS has enabled more than 100 global organisations to reduce storage costs by 90 percent and network utilisation by 70 percent while improving data protection, business availability and the efficiency of existing storage investments.

"European organisations are subject to unabated data growth and find that their data is growing into Big Data. This will drive demand for storage software products that enable organisations to compress, deduplicate, protect, archive, migrate and efficiently manage data at large scale," says Carla Arend, IDC program manager, European Information Management.

With exponential growth in the amount of data being managed by organisations, IT teams are struggling to ensure that the data is protected and quickly recoverable to meet business needs. Actifio's mission is to virtualise management of the data and optimise operations to enable transformation of the data center into a SLA-driven services organisation. The PAS platform solves IT challenges - backup, disaster recovery, business continuity, test and development, analytics, compliance and e-discovery - with a single solution simple to use.

"With emerging Big Data challenges, the time has come for European IT teams to embrace a virtualised data management approach to address backup, data protection and availability challenges, that will save them at least 10X capital costs," said Ash Ashutosh, CEO, Actifio. "Virtualisation and cloud are at the core of IT transformation and now we are applying those technologies to data management. Organisations across North America and Europe are turning to PAS to simplify their infrastructures and save millions of dollars by moving beyond the reliance of traditional point tools like backup software, replication and device-dependent snapshots."

PAS is based on patented Virtual Data Pipeline (VDP) technology that captures data once, and reuses it for multiple applications. The VDP technology virtualises the four primitives of data management - copy, store, move, restore - allowing multiple applications to reuse a common platform and unique data set. The integrated storage virtualisation enables data to be stored on any storage device, physical or cloud storage based, driving down the cost per unit of storage. Integrating data deduplication, network and processor utilisation optimisation, Actifio provides a way to manage data growth while solving IT challenges around information protection and availability.