Acronis Increased Partners' Margin by 10%

Adoption of virtualization within businesses under 1000 seats is predicted to overtake growth in the enterprise this year, according to latest research from Acronis Inc.

According to the Acronis Disaster Recovery Index 2012, 98% of respondents expect to have some virtual infrastructure by the end of 2012, but only a third admitted that they perform daily backups for their virtual servers today. This represents a huge opportunity for resellers specializing in selling solutions for virtual environments.

The Acronis Global Partner Program, has increased the available margins by more than 10% above previous levels. Now, qualified partners may have the opportunity to almost double their margin when selling products alongside VMware (Available margins may vary by country and level). Since the re-launch of the program in June 2011, Acronis has added nearly 350 new partners in the US and this latest recruitment drive is looking to increase the number of resellers focused on virtualization.

"We recognized that there was a group of administrators who face daily challenges in maintaining adequate protection for data on virtual servers," commented Seth Goodling, Virtualization Partner Manager at Acronis Americas. "We've responded in two ways - we've re-aligned our margins to make it more profitable for partners to choose Acronis, and we've launched a fast, simple backup solution that requires minimal training to get up and running. Administrators need an intuitive solution, and resellers need a high margin, fast selling product."

Leveraging 10 years of backup and recovery technology, Acronis vmProtect was launched in 2011, and specifically designed for fast backup and recovery in VMware vSphere environments. Using all available VMware API's, it is a solution that can be installed as a virtual appliance thus reducing the need for additional licenses and TCO. It is optimized to perform in virtual environments with little or no IT support and all backup and recovery tasks can be managed remotely through a web based interface.

It is estimated that Acronis Backup & Recovery Virtual Edition and vmProtect have protected over 200,000 virtual machines for customers worldwide (based on industry average estimate of 10 servers per host. In addition to backup and disaster recovery, the unlimited migration capabilities have allowed businesses of all sizes to move nearly 1,000,000 servers between physical, virtual and cloud environments.