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Themes & Channels
Storage Expo UK to Be Replaced by 360° IT in 2010
This is a Press Release edited by StorageNewsletter.com on Mon, October 19th, 2009
Jump right to our comments
Enlarged to cloud, virtualization, information management and infrastructure
Reed Exhibitions presents 360°IT, incorporating Storage Expo, a new event dedicated to the IT community and professionals working to deliver next generation IT Infrastructure.
Extensive research with the Storage Expo vendors, IT professionals and end-users has shown that the time is now right for the event to evolve to meet the needs of agile organisations working collaboratively to add significant value to their stakeholders. 360°IT will address the needs of IT professionals responsible for the management and development of a flexible, secure and dynamic IT infrastructure. 360°IT, The IT Infrastructure Event, will take place at Earls Court 1 on 22nd - 23rd September 2010.
“The content of Storage Expo has expanded over the years to incorporate cloud, virtualization, information management and infrastructure,” says Natalie Booth, Event Director of Storage Expo, “and the event now needs to reflect these changes. 360°IT will facilitate vendor and end user collaboration to create the IT infrastructure necessary to achieve key business objectives - improving service, reducing cost and managing risk whilst gaining competitive advantage and growth.”
“Today’s IT infrastructures can no longer be considered in terms of technology silos, for two reasons: first, that a number of innovations like virtualisation and cloud run across infrastructure layers such as storage, server infrastructure and so on, and second that the dependencies between the layers themselves make it impossible to consider any one technology area by itself. For this reason, I welcome and strongly support Reed Exhibitions efforts to define an event which meets the real needs of IT decision makers today,” said Jon Collins, CEO and Managing Director of Freeform Dynamics.
“In the storage market over the last few years, we have seen major vendors acquiring and collaborating with companies in the information management, ECM, IT security, business continuity, risk management and most recently, virtualisation and cloud fields. We also recognise that the roles of IT professionals are changing and a 360° vision of the IT infrastructure and IT department is needed, combined with the ability to support the growth requirements of a business,” she said.
Reed Exhibitions presents 360°IT, an all encompassing IT event that will provide IT professionals with the opportunity to see the full spectrum of technology and education under one roof.
Offering a 360° experience, end users will be able to see, hear and experience first hand current and innovative technologies, strategies and solutions and how they interface with a business’s IT infrastructure.
360°IT will offer the entire IT department, from the Network Manager to the CIO, the opportunity to gain crucial knowledge and advice on the latest products, solutions and trends to drive a business forward.
The event will also provide IT professionals with the forum to debate, network and interact with renowned industry specialists and their peers in dedicated educational areas on the hottest topics, to suit all levels of specialism and expertise, to gain crucial, business critical information.
With high level strategic content, product demonstrations and technical workshops, 360° IT will provide an essential road map of current and emerging technologies to deliver end to end solutions.
Extensive research with the Storage Expo vendors, IT professionals and end-users has shown that the time is now right for the event to evolve to meet the needs of agile organisations working collaboratively to add significant value to their stakeholders. 360°IT will address the needs of IT professionals responsible for the management and development of a flexible, secure and dynamic IT infrastructure. 360°IT, The IT Infrastructure Event, will take place at Earls Court 1 on 22nd - 23rd September 2010.
“The content of Storage Expo has expanded over the years to incorporate cloud, virtualization, information management and infrastructure,” says Natalie Booth, Event Director of Storage Expo, “and the event now needs to reflect these changes. 360°IT will facilitate vendor and end user collaboration to create the IT infrastructure necessary to achieve key business objectives - improving service, reducing cost and managing risk whilst gaining competitive advantage and growth.”
“Today’s IT infrastructures can no longer be considered in terms of technology silos, for two reasons: first, that a number of innovations like virtualisation and cloud run across infrastructure layers such as storage, server infrastructure and so on, and second that the dependencies between the layers themselves make it impossible to consider any one technology area by itself. For this reason, I welcome and strongly support Reed Exhibitions efforts to define an event which meets the real needs of IT decision makers today,” said Jon Collins, CEO and Managing Director of Freeform Dynamics.
“In the storage market over the last few years, we have seen major vendors acquiring and collaborating with companies in the information management, ECM, IT security, business continuity, risk management and most recently, virtualisation and cloud fields. We also recognise that the roles of IT professionals are changing and a 360° vision of the IT infrastructure and IT department is needed, combined with the ability to support the growth requirements of a business,” she said.
Reed Exhibitions presents 360°IT, an all encompassing IT event that will provide IT professionals with the opportunity to see the full spectrum of technology and education under one roof.
Offering a 360° experience, end users will be able to see, hear and experience first hand current and innovative technologies, strategies and solutions and how they interface with a business’s IT infrastructure.
360°IT will offer the entire IT department, from the Network Manager to the CIO, the opportunity to gain crucial knowledge and advice on the latest products, solutions and trends to drive a business forward.
The event will also provide IT professionals with the forum to debate, network and interact with renowned industry specialists and their peers in dedicated educational areas on the hottest topics, to suit all levels of specialism and expertise, to gain crucial, business critical information.
With high level strategic content, product demonstrations and technical workshops, 360° IT will provide an essential road map of current and emerging technologies to deliver end to end solutions.
Our comments :
The recent Storage Expo UK was relatively successful even if the number
of visitors was small for the second day of the show compared to the first
one, and even if some leaders like EMC and NetApp didn't have their own
booth. This time there was for the first time a - ridiculous - French
pavilion and a small specialized cloud area.
Like for SNW Europe in few days, Reed has decided not to concentrate anymore on storage only but to add some more sexy subjects. In France also, Security Expo and Storage Expo has been stopped by Reed
and included into IT Partners, on February 2 and 3 at Disneyland
Pariscon, concentrated on the distribution of IT products.
Some of the biggest storage companies will prefer this new business
model, but the risk is to come back to IT show like Comdex or Sicob
that finally died because they were dedicated to the entire IT
industry. In this sense, 360°IT is probably not the best name for the
new event.
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