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Mozy Switches to StrongMail
This is a Press Release edited by StorageNewsletter.com on Thu, March 11th, 2010
To centralize marketing and transactional email
StrongMail Systems, Inc., provider of online marketing solutions for email and social media, announced that Mozy, the online backup service from EMC, is centralising all marketing and transactional email onto StrongMail Message Studio.
Serving more than 40,000 businesses and one million users, Mozy has established itself as the industry's most trusted online backup solution. Mozy has earned its reputation by providing a secure and affordable online backup service that allows businesses and consumers to protect valuable data from loss that can occur from theft, disasters or technical failures. Email plays a critical role in serving Mozy's customers with regular service notifications, as well as promotional messages designed to introduce new products and expand its customer base.
Mozy originally relied on a top-tier email service provider (ESP) for its promotional messages and a custom in-house solution for its transactional messages. However, the high cost of working with an ESP and the lack of visibility into the deliverability and performance of its transactional email led Mozy to start researching alternate solutions. After evaluating several vendors, Mozy selected StrongMail for its ability to centralise its marketing and transactional email on one platform and integrate directly with its data while also lowering its costs and streamlining operations.
"StrongMail will enable us to better serve our customers with the reliable delivery of critical service messages, as well as increase our bottom line with more relevant promotional communications," said Dave Robinson, vice president of marketing at Mozy. "By centralising our marketing and transactional email streams on StrongMail, we will be able to significantly streamline our operations and lower our costs."
“By centralising all customer email on StrongMail, Mozy can now better serve its customers with reliable and highly relevant communications – all while keeping its data more secure and lowering costs,” said Kristin Hersant, director of corporate marketing at StrongMail Systems. “Mozy clearly understands the value in leveraging customer profile and behavioral data to send messages that drive customer satisfaction and revenue, and StrongMail will simplify that process with its user-friendly interface and direct connections to relevant applications and systems."
Serving more than 40,000 businesses and one million users, Mozy has established itself as the industry's most trusted online backup solution. Mozy has earned its reputation by providing a secure and affordable online backup service that allows businesses and consumers to protect valuable data from loss that can occur from theft, disasters or technical failures. Email plays a critical role in serving Mozy's customers with regular service notifications, as well as promotional messages designed to introduce new products and expand its customer base.
Mozy originally relied on a top-tier email service provider (ESP) for its promotional messages and a custom in-house solution for its transactional messages. However, the high cost of working with an ESP and the lack of visibility into the deliverability and performance of its transactional email led Mozy to start researching alternate solutions. After evaluating several vendors, Mozy selected StrongMail for its ability to centralise its marketing and transactional email on one platform and integrate directly with its data while also lowering its costs and streamlining operations.
"StrongMail will enable us to better serve our customers with the reliable delivery of critical service messages, as well as increase our bottom line with more relevant promotional communications," said Dave Robinson, vice president of marketing at Mozy. "By centralising our marketing and transactional email streams on StrongMail, we will be able to significantly streamline our operations and lower our costs."
“By centralising all customer email on StrongMail, Mozy can now better serve its customers with reliable and highly relevant communications – all while keeping its data more secure and lowering costs,” said Kristin Hersant, director of corporate marketing at StrongMail Systems. “Mozy clearly understands the value in leveraging customer profile and behavioral data to send messages that drive customer satisfaction and revenue, and StrongMail will simplify that process with its user-friendly interface and direct connections to relevant applications and systems."
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