EaseUS Selecting cleverbridge

cleverbridge AG, provider of commerce, billing and payment solutions, announces that EaseUS, a registered trademark of CHENGDU Yiwo Tech Development Co., Ltd., has selected cleverbridge’s flexible commerce solutions to drive global online revenue for its backup, data recovery and disk management software product line.

EaseUS – whose products include Data Recovery Wizard, Partition Master and Todo Backup – will leverage cleverbridge to increase customer acquisition and retention while expanding into international markets for revenue growth.

Although the company built a significant customer base of more than 100 million personal, SMB and enterprise users in over 160 countries, EaseUS experienced limitations with its current e-commerce provider when it came to increasing revenue and expanding into new regions.

EaseUS needed a provider that would not only support its tiered pricing model and manage the complexities of the compliance landscape, but one that delivered a highly localized digital experience to connect with customers all over the world. After extensive evaluation, EaseUS selected cleverbridge due to the organization’s market performance and leadership, global presence and solution, and ongoing consultation and success management to drive real sales results.

“Since EaseUS was founded, we’ve been dedicated to not only providing high-quality products and service, but the best overall customer experience. As we continued to scale globally, we saw an opportunity to provide a better and more localized digital experience that customers expect, along with the payment methods they prefer,” said Yu Tao, director of marketing, EaseUS. “With a simple integration, cleverbridge gave us the commerce solutions to provide the best possible online experience, enter new markets and grow our online revenue. They’ve not only helped us improve conversion rates and increase global sales, but continue to provide ongoing analysis, guidance and testing to help us grow and serve our customers.“

“We are excited to work with EaseUS to help them take their global online customer experience to the next level and maximize their online revenue,” said Christian Blume, CEO, cleverbridge. “In the hyper-competitive global commerce market, digital business must constantly be evolving in order to keep up with the new ways customers prefer to shop for and access offerings. EaseUS’ selection of our commerce solutions validates this point and underlines their commitment to delivering valuable experiences to their customers.“