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Ron Kaplan VP Sales North America, Storage Made Easy

And Kim Syrett UK sales director

Storage Made Easy trading name of Vehera LTD. announced that Ron Kaplan and Kim Syrett have joined the its sales organization.

The new hires will focus on supporting and increasing sales strategy to meet industry demand for the company’s private/hybrid File Fabric solution.

Ron Kaplan joins SME as the regional VP responsible for North America. He brings over 25 years of experience of direct selling and leading software sales teams. His focus is on helping customers deliver business value from technology investments. His most recent experience was at NextLabs, where he was responsible for strategic accounts providing data centric security. Prior to that, he was a founding team member of Espresso Logic and VP sales and business development before the company was acquired by CA. Previously, he held sales and sales management positions at WhiteHat Security, Transparency Software and Versata.
 
He said: “I am thrilled to join SME. I look forward to building on the large stable of established enterprise customers. SME’s ability to provide a consolidated view of company data along with access, security and governance controls, both on premise and in the cloud, enables SME customers to collaborate securely while reducing operating costs.”
 
Kim Syrett, UK sales director, brings enterprise experience having previously worked for BT Global Services and Ricoh UK, providing solutions to government and Enterprise clients. Prior to this, he spent 15 years with Computacenter during which time they grew from 15 to 5,000 staff, focusing exclusively on the enterprise marketplace. He was additionally instrumental in helping US software start-up Everdream to be acquired by The Dell Corporation in December 2007.
 
He said: “I am very pleased to be joining SME as UK director at this exciting time of growth, where SME have little presence in the UK enterprise market, despite being a British company and already supplying some of America’s biggest names with their Enterprise File Fabric Solution.”
 
The two new members, along with Giada Ligato, European and AsiaPac regional VP, will focus on direct sales for the worldwide enterprise business for infrastructure modernisation, facilitated by disruptive object storage pricing, and the governance and compliance market.
 
Announcing the news Jim Liddle, CEO, said: “I am pleased to announce these two new key hires. To date we have been a channel driven company, but we see opportunities for direct selling as well as providing feet on the ground to aid our channel in a ‘sell with’ model. We expect to announce more sales hires during the course of 2017.

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