New Campaign by Violin Memory: “Disk is Dead”
Marketing stuff ompletely false
This is a Press Release edited by StorageNewsletter.com on May 18, 2015 at 3:09 pmViolin Memory, Inc. launched a new communications campaign called ‘Disk is Dead,’ paying tribute to the enterprise storage technology that helped create the data center as we know it today, but whose days are numbered with the rapid rise of the all flash data center.
“Disk drives served the IT community well. But IT requirements have changed, disk drives can’t keep up, and flash storage technology simply provides a superior solution,” said Amy Love, CMO, Violin. “We’ve launched our ‘Disk is Dead’ campaign to underscore this point, and to also begin a dialogue among data center professionals that not only is there a better storage medium, but that there are also better architectural approaches to 24×7 data center-scale storage, than simply swapping one type of drive for another.”
“The all flash array storage market is growing exponentially,” said Mark Peters, ESG Storage Systems senior analyst. “It is clear that most IT organizations are no longer wondering if, but rather when to make the leap; they move not only for the obvious benefits of flash, but also to leave behind many of the inherent challenges long associated with – but equally long accepted of – all-disk environments. Violin’s latest and intentionally provocative campaign is focused on highlighting the issues data-center decision-makers face in this transition and emphasizes the capability that ‘clean sheet architectures’ have to simultaneously provide and optimize advanced data services, performance and capacity density.”
‘Disk is Dead’ Campaign Giveaway Details
“Our goal with the campaign is to create a relevant, thought provoking and creative connection with today’s data center decision-maker. The idea to leverage the Grateful Dead Fare Thee Well’concert resonates strongly with this audience,” Love added.
The Violin ‘Disk is Dead’ campaign covers the seven stages of grief that many IT professionals may be facing with technology changing so rapidly, and will include a mix of digital, social, video and print communications targeting data center decision-makers and Violin channel partners and sales professionals, and includes grand prizes of airfare, accommodations and tickets to the ‘Fare Thee Well’ Grateful Dead concert in Santa Clara, CA on June 27, 2015 among other cool prizes.
Separate giveaways will be available for Violin channel partners and sales professionals to win.
Comments
"Disk is Dead", affirms Violin Memory.
Marketing staff is ready to lie to surprise the community with this type of completely false slogan.
Around 125 million HDDs have been shipped in 1Q15 and, even is the market is slowing, it is not dead at all. Even today there are more hybrid systems (with HDDs and SSDs) sold than all-flash arrays.
If Violin was affirming that "Disk Will Die", it could be acceptable but this death will happen in several decades.
That's the same with people saying: "Tape is Dead." It's true that the market is largely shrinking but more than 121 million tape cartridges have been sold in 4Q14.
We even think that Violin could die before the selling of the last HDD in the world as the company was never profitable since its inception in 2005.
Subscribe to our free daily newsletter
