Start-Up’s Profile: Actifio

In data management virtualization
By Jean-Jacques Maleval on 2010.08.09

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Actifio, Inc.

Waltham, MA

Born in
Financial funding
$8 million Series A by North Bridge Venture Partners and Greylock Partners completed last July

Main executives

  • Ash Ashutosh, president and CEO: formerly VP and of HP's StorageWorks division and founder, CEO and CTO of AppIQ and Serano Systems
  • David Chang, VP of products: previously founder and VP of product management at AppIQ
  • Steven Blumenau, VP marketing: was VP, digital archive sales, at Iron Mountain, senior director of advanced development at EMC and founder and CEO of Avalere
  • Rick Nagengast, VP of sales: prior to that VP channel and partner development of EMC and GM of storage products division of DEC and Compaq
  • James Pownell, customer operations manager: formerly founder and president of Exagrid Systems, founder and VP of engineering Highground Software and development manager at EMC

Number of employees
Data Management Virtualization (DMV) with general availability in early 4Q10

DMV technology reduces the cost of managing the application data lifecycle and virtualizes vendor-independent physical or cloud-based storage devices into a private, public or hybrid storage cloud infrastructure.

Price range
Will be announced during Q4 product launch

100% channel focused

Number of customers
Current customers are in beta

Unified data management

Mid-tier to enterprise

Probably current firms in SRM

Our Comments

Actifio addresses the complex problem of managing data across its complete management lifecycle transforming individual data management application silos into a unified and virtualized solution for data protection, DR and BC. But the company being in stealth mode, we have to wait until next quarter to have a better idea on its patented technology.

The team is impressive with the well-known Ash Ashutosh, founder - as well as Dave Chang - of AppiQ, a start-up into SRM sold to HP in 2005 after $20 million in financial funding.